About us

OVERLINE

Where Quality Meets Convenience for the Lash & Brow Pros

At Cleo Beauty Co., we believe great results start with the right products—and getting them should be the easy part.

Founded by Shayla, a lash and brow artist with over 7 years of hands-on experience, Cleo was born out of one simple idea: to create a better way for beauty professionals to access high-quality products, fast.

“ As a busy salon owner, I’ve spend years testing different brands—some brilliant, some not quite up to scratch. After too many last-minute dashes to find stock and even more trial-and-error with inconsistent quality, I decided to change the game. That’s how Cleo Beauty Co. came to life—made by a lash artist, for lash and brow artists.”

SHAYLA GOLDING, founder and ceo

We Keep It Local, Fast, and Reliable

Located in Warragul, Victoria (just over an hour out of Melbourne), our warehouse is stocked and ready to go. With same-day shipping and click-and-collect, we’re here for your “uh-oh, I forgot to restock” moments.

We know the hustle of back-to-back clients, and we’re proud to help pros like you stay stocked without the stress.

Tried, Tested, and Trusted by the Pros

We’ve built strong relationships with some of the most popular global brands in the lash and brow space—Inlei, Bronsun, Thuya, My Lamination, Noemi, Italwax, and more.

And for those who want something even more tailored? We’ve developed our very own line of eyelash extension products—salon-tested, premium-quality, and made with the highest grade Korean PBT fibre.

Our Mission

To empower beauty professionals across Australia with access to premium, reliable lash and brow products—delivered with the speed, support, and care you deserve.